From concept to analytics, I create social media campaigns that don’t just fill feeds—they spark engagement and build connections. My work blends strategy, storytelling, and design to craft posts that stop the scroll, inspire action, and strengthen brand presence across platforms.

OCCC Mascot Campaign

I led the content rollout for OCCC’s mascot debut, strategically timed to coincide with National Mascot Day for maximum visibility and engagement. This included coordinating teaser content, launch-day visuals, and interactive posts across social media platforms. By aligning the reveal with a trending national celebration, we amplified reach, generated excitement among students and alumni, and positioned the mascot as a vibrant symbol of school spirit from day one.

I Love OCCC Campaign

I led the I Love OCCC campaign, created to strengthen school pride and encourage enrollment by sharing authentic voices from our campus community. Through targeted social media ads, testimonial videos, and visually compelling graphics, we highlighted students explaining what makes OCCC special—from its supportive environment to its academic opportunities. By pairing heartfelt storytelling with strategic, benefit-driven messaging across multiple platforms, the campaign deepened engagement, fostered connection, and inspired prospective students to join the OCCC family.

Made for More Campaign

I led the Made for More campaign from concept to completion, overseeing strategy, creative direction, and execution. The campaign aimed to inspire prospective and current students by highlighting real stories of growth, ambition, and achievement within our college community. Through targeted social media, on-campus promotions, and email outreach, the campaign boosted engagement, reinforced the college’s brand identity, and fostered a sense of pride and belonging among students and alumni.